Trip.com Group unveils new initiatives to support customers planning their next trip
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Empowering travellers through AI-driven strategySHANGHAI, July 17, 2023 /PRNewswire/ -- Trip.com Group, a leading travel service provider, today unveiled a series of enhanced services aimed at empowering travellers through AI-led capabilities and knowledge. Speaking at Trip.com Group's AI-driven strategy press conference, James Liang, Co-founder and Executive Chairman of the Board of Trip.com Group, said: "Tourism will continue to be an important industry in a smart society, as it satisfies people's innate desire to travel and explore. Artificial intelligence cannot replace this experience but can help to advance it. Trip.com Group will actively embrace technological development and use advanced AI-driven services to improve the travel process and overall experience." Bo Sun said: "We have seen a strong recovery in travel across various markets – with many having reported numbers surpassing the pre-pandemic levels. We are delighted to launch this series which will further enable our customers to plan and book their next perfect trip, depending on their requirements and preferences." The launch of these curated lists is part of the Group's content marketing strategy to drive consumer awareness and provide them with the relevant information to secure the best deals. During the pandemic, Trip.com Group expanded its range of content offerings, such as Trip Moments on Trip.com, livestreaming, and Star Hub - the Group's enhanced marketing tool for suppliers to enhance their marketing efforts. In 2022, the number of influencers on the Group's content platforms increased by 47% year-over-year, while user-generated content also rose by 33% compared to the previous year. Additionally, the average number of content viewed per user continued to increase. Trip.com Group also announced an upgraded version of its Global Travel SOS Platform at the event. First launched in 2017, the SOS platform provides customer 24/7 online service for global tourists in emergency situations within 2 minutes. Since its launch, the platform has received more than 14,000 requests for assistance from over 100 global destinations, with 98% of cases being successfully resolved. The platform has helped customers in various scenarios. The recent upgrade to the platform will enhance the response speed, and service efficiency for large-scale emergencies such as natural disasters. With the upgrade, the platform now partners with over 1 million healthcare centers around the world and offers support in 24 local languages in the Group's 78 local offices. Jane Sun concluded: "Customers are at the heart of everything we do at Trip.com Group, and one of our priorities is to empower them to make informed decisions. Going forward, we will continue to harness technology to enhance user experiences and unlock new value for our customers." About Trip.com Group Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.